VP, Head of Integrated Creative at Fuseideas. Twenty years turning complex ideas into systems that earn attention across brand, content, and culture.
Twenty years of building things that didn't exist before. From architecting one of the earliest digital content studios in music, creating immersive online experiences for Paul McCartney, Madonna, Bob Dylan, and the Beastie Boys, to founding a content department at one of Boston's most respected agencies, to now leading Fuseideas' integrated creative organization: the throughline is always the same.
Take a complex idea. Build a system around it. Make something that earns attention.
AR, Oculus Rift & Leap Motion experiences for Delphi, Panasonic, Def Jam, Katy Perry, Mini, BMW, Chrysler.
Lean production shop delivering digital experiences for Madonna, Paul McCartney, Beastie Boys, Bob Dylan, U2, and more.
Radio & print campaigns for the Boston Music Awards and touring artists.
A few links still coming, marked below.
Musician, songwriter, and touring artist with a devoted international following spanning two decades of recorded work: 10 albums released, stages toured across the globe. Also an award-winning composer and documentary filmmaker.
thesheiladivineband.com ↗Pro bono documentary films produced for organizations doing real work in their communities: