Boston, MA · On Air

Will
Claflin

VP, Head of Integrated Creative at Fuseideas. Twenty years turning complex ideas into systems that earn attention across brand, content, and culture.

Integrated Creative Leadership Content Architecture Production Direction Editing, Animation & Ideation
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01

The Reel

Summary · 20 yrs runtime

Twenty years of building things that didn't exist before. From architecting one of the earliest digital content studios in music, creating immersive online experiences for Paul McCartney, Madonna, Bob Dylan, and the Beastie Boys, to founding a content department at one of Boston's most respected agencies, to now leading Fuseideas' integrated creative organization: the throughline is always the same.

Take a complex idea. Build a system around it. Make something that earns attention.

"I thrive in the chaos between creative and operational, where ideas meet timelines." Will Claflin
Will Claflin portrait
Will ClaflinBoston, MA
02

Experience

Timeline · click a role to scrub in
2001200820152023PRESENT

Early Career (Condensed)

Mar 2013 – Feb 2015
Creative / Sr. Video Producer, Director at Icon Interactive

AR, Oculus Rift & Leap Motion experiences for Delphi, Panasonic, Def Jam, Katy Perry, Mini, BMW, Chrysler.

Aug 2005 – Feb 2015
Producer / Creative / Designer at Prod4ever

Lean production shop delivering digital experiences for Madonna, Paul McCartney, Beastie Boys, Bob Dylan, U2, and more.

2001 – 2003
Publicist at Stratosphere Communications

Radio & print campaigns for the Boston Music Awards and touring artists.

03

Selected Work

Agency · links loading

A few links still coming, marked below.

04

Beyond the Agency

Music, film & pro bono
Will Claflin performing live with The Sheila Divine
The Sheila Divine · Live

The Sheila Divine

Musician, songwriter, and touring artist with a devoted international following spanning two decades of recorded work: 10 albums released, stages toured across the globe. Also an award-winning composer and documentary filmmaker.

thesheiladivineband.com ↗

Gives Back

Pro bono documentary films produced for organizations doing real work in their communities:

  • Save the Children
  • Reproductive Equity Now
  • Horizons
  • Heal the Hood
  • BAGLY
  • Girls on the Run
  • Neighborhood Villages
05

The Rack

Tools & capabilities